about us

about us.

The Bspoke Group brings together a collection of multi-class niche and specialist MGA insurance businesses, backed by A rated insurers and combining a depth of product expertise and technical underwriting management that enables us to excel as a value generating virtual insurer.

Read on to find out more about what makes us the Bspoke Group of insurance companies.

dedicated expertise.

We recognise the value that shared understanding and specialist expertise bring to a niche insurance business partnership.

The Bspoke Group is comprised of distinct businesses, each clearly focussed on individual product specialisms and run by highly experienced and technically skilled underwriting teams. Our structure and focus on IT and data enables the Group to operate as a ‘virtual insurer’, with full sales, underwriting, pricing, business intelligence and reserving capability, and is uniquely positioned to understand, manage and deliver superior performance outcomes for our business partners.

By being focussed on long term and profitable underwriting, we are proud to have built strong relationships with our A rated capacity providers. These partnerships provide support and flexibility for innovation, the appetite to drive new trading opportunities and deliver the financial strength and protection you would expect from market leading insurers.

You can find out more about the specialist products offered by the Group by visiting the Our Brands pages.

individually crafted solutions.

Insurance is often seen as a technical field, but it’s also one that requires a great deal of creativity and strategic thinking to deliver the most innovative and forward thinking solutions for our clients, and the best outcomes for our customers.

At Bspoke Group we understand that every insurance business is different. As a data-driven and underwriting-led business, we are perfectly placed to interpret and deliver coverage that is tailored to the specific risks associated with niche products and industries. We can provide the knowledge and technical capabilities to build products to suit the individual needs of your business and your customers, enabling you to be quick to seize unique and rewarding market opportunities.

support & guidance.

Whether it’s an existing risk or a brand new product proposition, we know it’s sometimes difficult to find an insurance partner who feels like the right fit.

At Bspoke Group, we want to make it as easy as possible to work with us, so we provide our partners with their own dedicated contact within the Group who stays in regular contact and can provide you with the support you require to navigate underwriting, product and governance requirements. 

We also believe in the value of building lasting, long-term relationships, so we strive to provide our business partners with great service, innovative ideas and lots of guidance to help their insurance business reach its full potential.

flexible distribution.

We believe flexibility is key when it comes to distribution and we can offer a variety of ways to trade and place business across the Group. Our capability includes providing direct access to an Underwriting Team to place individual risks, ongoing access to our online broker trading portal or on a delegated authority scheme basis, as a coverholder.

strong leadership.

The Leadership Team at Bspoke Group bring together a wealth of senior experience and expertise from across the insurance industry, including MGA, distribution, insurance and reinsurance operations in both personal and commercial lines product markets.

Building on a unique market footprint, balanced product portfolio and solid financial position, the business is driven by a culture of individual best practice and personal development, and a strategy for long term and sustainable underwriting profitability through the provision of value-led, customer-centric products.

Tim Smyth.

Chief Executive Officer

Tim is a highly accomplished insurance executive with over 35 years’ experience within the insurance industry, having held several external CEO positions as well as within his own businesses. As CEO of the Bspoke Group he is focussed on profitable underwriting and a strong customer-centric culture.

Ryan Gill.

Chief Commercial Officer

Ryan is a well seasoned executive with almost 20 years’ experience in the insurance sector spanning a variety of leadership roles, including 10 years as CFO. As CCO, he is the driving force behind the growth strategy for the Group, responsible for M&A, capital management, capacity development and stakeholder engagement.

Craig Hunter.

Chief Operating Officer

Craig qualified as a Chartered Accountant before joining a multinational insurance group where he held various senior roles in finance, compliance, strategy and operations over an 18-year period. He plays the key role in overseeing the operations and performance delivery of the Group.